HIRA KORE TMT REBARS
Web Development
UI/UX Design
App Development
Innovative Ideas
Development Agency
SoftWare Development
Programming
About The KORE TMT REBARS
The Kore TMT Rebar's management wanted to expand their reach and now they want a deep penetration into the urban and rural area so that the name of Kore can be reached throughout. We believe there are only ways of branding & promotion, one is Digital marketing, marketing through outdoor & traditional media and the other is BTL i.e Below The Line activity. So to reach out to the congested urban and rural areas we planned out for The Kore Karwaan, The Canter advertising (Mobile Van Advertising) which had to move in and around the Chhattisgarh state to mark the brand visibility at those locations.
The Kore Karwaan had to travel deep into the places of Chhattisgarh that also included the rural areas where people don't even know hindi properly and only speak in the regional language - Chhattisgarhi So we planned a Jingle in Chattisgarhi which can instantly get pasted in the listener's mind as soon as they listen to it. It was such a clever move that made the Kore Karwaan get started with a bang.
Project info
Clients:
Hira Kore TMT Rebars
CASE STUDY BY:
Benchmark Branding Creativity
CAMPAIGN
BTL Activity
Objectives:
Bandhan Wires wanted to reposition itself in the Wire Industry to
- increase brand awareness
- stimulate sales
- explore newer potential markets especially in Andhra Pradesh & Karnataka.
Challenges:
- CG is the 2nd largest producer of iron ore in India, there is cut- throat competition from niche segment
- To break the clutter and stand apart in the binding wire category, where there are already big market players.