Marketing merchandise
Tell Your Brand Story..
Without Even Saying
Our services cater to businesses across Chhattisgarh, offering customized promotional items that support both online and offline marketing strategies. Explore how our marketing merchandise can elevate your brand and engage your audience effectively.
The Master Approach to Social Media Marketing
Customized Apparel
Promotional Products
Event Merchandise
Eco-Friendly Merchandise
Why Marketing Merchandise Solutions?
First things first, marketing merchandise increases your brand’s visibility. Well-chosen promotional items keep your brand top-of-mind and create lasting impressions and make them a valuable marketing tool.
Our high-quality merchandise range provides ongoing exposure of your brand for a longer time period. Unlike other marketing approaches, promotional products offer repeated impressions, ensuring your brand stays relevant over time.
With extensive experience in marketing merchandise, At Benchmark Group we provide expert guidance and high-quality products. Our execution team’s knowledge ensures that your promotional items effectively support your marketing strategies and goals.
Not just customized pieces, we also offer a full range of services that includes design, development, production, distribution, and follow-up. Our comprehensive approach ensures a seamless experience and delivers exceptional results for your marketing merchandise needs.
Industry Use Case
- Marketing merchandise ideas for real estate
- Marketing merchandise items for lifestyle
- Marketing merchandise hampers for the service sector
- Marketing merchandise gift hampers
Statistics
In Business
Served
Launched
Individuals
FAQs
Merchandising in marketing refers to the strategies and practices used to promote and sell products in a retail environment. It involves planning and executing a range of activities designed to maximize the visibility, appeal, and sales of products.
Branded merchandise refers to products that carry a company’s logo, name, or other brand elements. These items are used for promotional purposes or as corporate gifts. An example of branded merchandise is:
Custom Logo Apparel: T-shirts, jackets, or hats featuring a company’s logo. These items help increase brand visibility and can be used as giveaways or employee uniforms. For instance, a tech company might distribute branded polo shirts to employees and clients, which not only promotes the company’s identity but also fosters a sense of unity among team members.
The four main types of merchandise are:
- Convenience Merchandise: Products that are frequently purchased with minimal effort, such as groceries, toiletries, and snacks. These items are typically found in supermarkets and convenience stores.
- Shopping Merchandise: Goods that consumers spend more time comparing and evaluating before making a purchase, such as clothing, electronics, and home appliances. These products are often sold in specialty or department stores.
- Specialty Merchandise: Unique or high-end products that cater to specific tastes or needs, such as luxury items, collectibles, or artisanal goods. These are often found in niche or boutique stores.
- Impulse Merchandise: Items that are bought spontaneously without prior planning, often placed near checkout counters, such as candy, magazines, or small gadgets.
Each type of merchandise serves different consumer needs and shopping behaviors.
Here’s a summary of the 4 P’s of merchandising:
- Product: The range and quality of items offered for sale, including their features and design.
- Price: The pricing strategy for products, including how prices are set, discounts, and promotions.
- Place: The locations and distribution channels where products are available, such as physical stores or online platforms.
4. Promotion: The methods used to market and advertise products, including sales promotions, advertising, and in-store displays.