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Today where the infrastructure is touching new heights in the world, the need for tough steel is increasing day by day. Individual house makers, builders and the government demand for the strong MT bars to make the construction stronger till eternity. To fulfill the demand of strong MT bars, AGROHA IRON AND STEEL INDUSTRIES from raigarh came forward to provide the strongest, economical and competitive TMT bars. We needed to reposition this brand in the market as there was no solid market presence before.
Create a strong market identity for AGROHA Iron and Steel Industries in Central India.
Establish AGROHA as a trusted name among builders, dealers, and individual housemakers.
Utilize diverse media platforms for efficient promotion and brand visibility.
Strength
Central India’s first diamond ribbed TMT. Covers whole of the central india and parts of south INDIA too. Smart MT as it is 20% more cost effective
Weakness
No market presence as compared to its competitors Lockout during the lockdown and post lockdown.
Opportunities
Being a TMT brand that is already present in the central INDIA, it can be marketed throughout the INDIA.
Threats
Low production during lockdown and post lockdown. A market captured by the big private brands and the SAIL